Our Mission and Vision

Our Mission

Aptible’s mission is to build trust on the internet.

The internet has become a critical part of almost every facet of human life on Earth relatively quickly. It has grown from a small research network a few decades ago to a global technology platform that affects our world economy, culture, health, politics, and defense, for better or worse.

And yet, despite that growth, we’re still very early in the history of the internet. Just more than half the world population is online, and cloud is still relatively new in business. The coming decades are going to be about the continuing massive adoption of cloud and internet technology, COVID driving massive adoption and acceleration in cloud adoption, and long-lasting changes in work from home and distributed work cultures.

In this world, innovation is the most potent competitive advantage. The internet has enabled us to create powerful new technology and new ways to work together that lower the barriers to bringing new ideas to the world. A single developer with a credit card can launch a product, find new distribution models, new usage and monetization models, and lay the foundation for an idea to grow into a multi-billion-dollar organization that drives impact around the world in just a few years.

The creative potential of the internet as a platform for driving change, impact, creativity, and good is still basically untapped.

At the same time, if you’ve been living under a rock, let me tell you the news: $hit is crazy right now. There’s a lot of bad stuff happening in the world and the internet is definitely both part of the problem and the solution.

The internet wasn’t originally necessarily designed to be used for important, critical, consequential systems, but 🤷. Regulation and safety standards have been coming and are going to continue to come.

In order for big ideas to scale into big impact quickly, organizations using technology seek to use lean, agile methodologies to develop products, focusing effort on what differentiates them and what grows their business. For product-focused organizations, that means focusing product, design, and engineering resources on product and using vendors for other services, like infrastructure, logging, analytics, storage, and security — the list goes on.

As compliance regulations and standards become more and more common and those vendors are increasingly cloud providers, building trust in those vendors has become a universal requirement for every business that uses data, which is increasingly every business. The business ecosystem is adapting and evolving to require more trust.

Today that trust is too expensive, takes too long to build, and doesn’t scale. Audits cost tens or hundreds of thousands of dollars every year, compliance gap and readiness takes months or years too long, and eons of human life is sucked into manual work across fragmented systems like email, spreadsheets, Jira, Google Drive, etc. Modern compliance teams report spending a third of their time on sales enablement (building trust with customers) and another third on vendor risk management (building trust in vendors).

This is all a giant drag.

Our Vision

Our vision is a world where it’s easy and fast to build trust on the internet.

If you use cloud services, imagine if deciding whether you could safely use a new cloud vendor was as fast and easy as a credit check.

If you sell cloud services, imagine if you could pass vendor procurement in an instant.

We build products to make it radically easier to be deserving of trust, and radically easier to use that trust to grow your business.

Aptible Comply is a customer trust platform that helps SaaS teams close deals faster and automate compliance work. It includes tools for becoming trustworthy with integrations and automation, and a network to enable vendors and customers to do business together faster without giving up security or compliance.

Aptible Deploy is trust ops automation for AWS, the most commonly used cloud IaaS platform, that integrates deeply with Comply.

By making high-quality, genuine trust more accessible, we hope to enable the best ideas of our generation to achieve global impact in their own time.


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